Measuring of Digital Products – A Grey Literature Review
Name
Anna Albert
Abstract
The number of digital products increased drastically and took an essential part in people daily lives. Digital products produce massive amounts of data that allow measuring product aspects. Digital product owners use metrics to measure products aspects. Based on the information provided by measurement, product owners make better product decisions, track product success, and build products that meet customer needs and bring value. However, the topic of digital products measurement is unrevealed by academic research.
Hence, this study reveals the topic of digital product metrics, aspects of digital products that they measure, factors that influence product aspects, information that product owners learn from metrics, tools for metrics measurement, and visualisation methods.
The chosen research method – a grey literature review – synthesises the data from unofficial publishing sources written by existing product professionals about their strategies of product measurement. The practical contribution of the paper is the digital product metrics framework that presents a guide for the measurement of different product aspects for product owners.
Hence, this study reveals the topic of digital product metrics, aspects of digital products that they measure, factors that influence product aspects, information that product owners learn from metrics, tools for metrics measurement, and visualisation methods.
The chosen research method – a grey literature review – synthesises the data from unofficial publishing sources written by existing product professionals about their strategies of product measurement. The practical contribution of the paper is the digital product metrics framework that presents a guide for the measurement of different product aspects for product owners.
Graduation Thesis language
English
Graduation Thesis type
Master - Innovation and Technology Management
Supervisor(s)
Fredrik Milani
Defence year
2022