Persuasive Visual Presentation of Prescriptive Business Processes
Name
Janna-Liina Leemets
Abstract
Organizations create data through business processes, which can be utilised to build pre-scriptive systems. A prescriptive business process prescribes the process worker a recommendation of either actions to take or resources to use. However, a worker may choose to follow their knowledge or intuition instead of trusting the given prescription. Therefore, to make the prescriptions acceptable for the worker, they must be visually presented in a persuasive way. This thesis addresses the research question of how to visually present prescriptive business processes persuasively in order to optimise process outcomes and efficiency. The contribution of this thesis is a set of persuasive principles to guide the visual presenta-tion design of prescriptive business processes. These principles combine existing persuasion and visualisation literature. The results of this thesis can be useful to those who design and develop prescriptive business processes as they can make prescriptive systems more useful, easy to use and trustworthy for process workers.
Graduation Thesis language
English
Graduation Thesis type
Master - Software Engineering
Supervisor(s)
Fredrik Milani, Alexander Udo Nolte
Defence year
2022