The Digital Value Chain
Organization
Software Engineering Group
Abstract
Graduation Theses defence year
2015-2016
Supervisor
Fredrik Milani
Spoken language (s)
English
Requirements for candidates
The value chain is a concept introduced by Porter in the mid 1980-ties. It has been widely used and referred to since then. It is included in every management and business process book. The original value chain depicted manufacturing firms as they were dominating the business world at that time. The value chain has since then been extended and used for other types of companies such as service companies. However, recently we have seen the fast growth of online companies. This thesis is about evaluating how the value chain of online companies look like and how they differ from traditional value chains. For this thesis, a survey of existing value chains (and perhaps reference models) are examined for manufacturing and service companies. Then “online company” is defined, identified in Estonia and approached. By conducting interviews, the “digital value chain” is elicited, analysed, synthetized, and compared/contrasted to the traditional value chain.
Level
Masters
Keywords
Application of contact
Name
Fredrik Milani
Phone
E-mail