Data-Driven Product Development in Financial Services
Organization
Software Engineering and Information Systems
Abstract
This research explores how financial institutions leverage data analytics and customer insights to design and develop innovative financial products and services. The topic is relevant due to the growing importance of data in identifying unmet customer needs and predicting future trends. From a computer science perspective, it involves using data-driven techniques to create personalized product offerings. The study examines the role of data in driving innovation and customer-centricity in financial product development. The methodology includes a literature review and interviews with institutions successfully implementing data-driven strategies. This thesis contributes to a deeper understanding of how data analytics can be harnessed to foster innovation in financial services.
Graduation Theses defence year
2024-2025
Supervisor
Fredrik Milani
Spoken language (s)
English
Requirements for candidates
Level
Masters
Keywords
Application of contact
Name
Fredrik Milani
Phone
E-mail