Data-Driven Product Development in Financial Services
Organisatsiooni nimi
Software Engineering and Information Systems
Kokkuvõte
This research explores how financial institutions leverage data analytics and customer insights to design and develop innovative financial products and services. The topic is relevant due to the growing importance of data in identifying unmet customer needs and predicting future trends. From a computer science perspective, it involves using data-driven techniques to create personalized product offerings. The study examines the role of data in driving innovation and customer-centricity in financial product development. The methodology includes a literature review and interviews with institutions successfully implementing data-driven strategies. This thesis contributes to a deeper understanding of how data analytics can be harnessed to foster innovation in financial services.
Lõputöö kaitsmise aasta
2024-2025
Juhendaja
Fredrik Milani
Suhtlemiskeel(ed)
inglise keel
Nõuded kandideerijale
Tase
Magister
Märksõnad
Kandideerimise kontakt
Nimi
Fredrik Milani
Tel
E-mail